![]() ![]() They may have questions like: Why are you choosing to run ads from certain groups? Are the ads edited or changed before you air or publish them? Do you get the final say in what you publish/air? Is anyone fact-checking them? More from this edition can be found here and to receive the tips in your inbox each week click here. While some people may understand that your news organization is airing or publishing the ads just as you would with any other business (a car dealership or ice cream shop), too many people don’t actually understand how it works. And they might be jumping to incorrect or unfair conclusions about you. Others may be upset about the content inside the ads. Some may be confused as to why this is showing up on your station. If you publish or air any of these ads (which most news organizations do) you probably have received complaints about them from your users. And it’s fair to say the volume of news hasn’t decreased this year! So, how can journalists respond to that mood in a way that respects the experience of consuming their product? In a crowded, exhausting information landscape, how can your journalism stand out as a responsible, important part of your audience’s information diet? More from this edition can be found here and to receive the tips in your inbox each week click here.ĭuring election season, people can be inundated with political advertisements - from candidates, parties, PAC’s and other groups. Back in February, a Pew Research Center survey showed that two-thirds of U.S. A significant chunk of your audience is probably exhausted by news coverage. As this year’s election unfolds, that means reminding the public what we expect to see, what is unusual, what safeguards are in place, how long it will likely take for votes to be counted and what they can do to protect their own vote and stay informed. We can choose to air a highlight reel of chaos, or we can choose to provide calm, measured context. But it is worth considering whether our journalism contributes to or assuages their anxiety. ![]() As journalists, it’s not our job to protect the public from information that is hard to hear or might increase their stress. ![]()
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